This is a braindump. Warning the thread -will- wander. I'm not gonna stop it.
I like getting on and relaxing. I dislike getting on and feeling stressed.
While I don't mind raiding once or twice a month... I dislike being more scheduled than that.
I like pvp as it usually happens in quick short bursts that do not allocate a large portion of my time.
I don't mind spending ingame resources like gold/mats to obtain a goal but I'm very picky about my time-spent.
So I would say I'm an extremely casual, player who prefers a good battleground to a good instance.
I do not mind at all if everyone is raiding and I'm farming mats. I like farming mats :P.
For players like me, guilds with a strong focus are a two edged sword. On the one hand the guild focus makes it easy to choose what I'm doing tonight. On the otherhand I'm NOT a focused game player. I could be, but I'm not. I get on WoW... tinker around and get off. If my CoD4 CD wasn't scratched I'd likely spend just as much time running missions. If I could run pvp with a controller instead of a mouse and keyboard I'd spend all my time in battlegrounds(the mouse/keyboard combo and me hate eachother).
When awesomely smart people like GLDC and CGM start saying you need focus I start fidgeting. You inject too much focus into my WoW and I slide away. I don't mind if the rest of the Herd pickup the focus and run deep into the endgame. But I like my hazey WoW with its ambigious objectives.
Short term gaming. Get on, pick a quest/battleground/instance complete it. Get off. No signups and no schedules. I'm not a guild leader. I found that out in recent experiments. I also found out that I don't like sitting at the comp for more than say... two hours. I can play halo or CoD or Disgaia or NCAA football all day, but I can do WoW for about 2 hours before I start getting tired of it.
And you know... I like it that way. I don't need to be motivated to level. It is completely fine to just... log in and think hmmm what do I want to do today. Sometimes having a clear idea of what you want out of a game... is over thinking the game.
Now as a guild leader who wants the guild to grow and go somewhere... you HAVE to have a goal. Otherwise you just have everyone sitting around, and slowly those people who -want- to go places will leave.
But me? I don't care if I never make level 66. I play, because its fun. And because my CoD4 CD is scratched. Not that I've been thinking about that much. No not at all.